The latest offering from WDCRW? series – What Do Accounting Clients Really Want? - gives you the necessary insights to better understand the mindset, motivations and expectations of people who buy accounting services for their businesses.
Come on – admit it. Einstein the accountant? – that would be one interesting situation. What if Einstein was an accountant rather than a physicist? Would the accounting profession be different than it is today? In my humble opinion the profession would be different for one very important reason. Einstein was smart enough to realise […]
The other week I had an electrician come to my house to do some basic maintenance work. Nothing major, just a couple of hours of fixing some light fittings and changing the position of a few power points. I’ve used this chap several times before and have always considered him to be professional and a […]
After months of procrastination on my part I decided the blog was looking a little tired & I needed to find a designer/developer to give the site a whole new look and feel. Through a good friend, I was referred to Catie Hughes @ Loudcow. Catie in her patient and professional way worked with me […]
This will more than likely be the shortest post I have ever posted! Go to the Video below. Watch the video right through. Then think about how the lessons & exercises suggested by Professor Amy Cuddy of Harvard University apply to you & your practice. See you next post. James E
Here is the last installment of this 3 post series on marketing tips by Harry Kafka @ HDK Consultants. How do you get prospects interested in changing over to your accounting services? Let me dispense of a myth first: You don’t make a difference by using superlatives about your own skills and superiority. See. EVERYONE does […]