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The latest offering from WDCRW? series – What Do Accounting Clients Really Want? – gives you the necessary insights to better understand the mindset, motivations and expectations of people who buy accounting services for their businesses.
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Latest Blog Posts
- Do you stand out on LinkedIn?May 26, 2016 - 1:34 am
Last night I had the pleasure of presenting on the above topic to a group of UTS Alumnus. I faced the unenviable task of squeezing a one day workshop into a little less than an hour. The gathered group were most patient with me! There were three big things I wanted to get across last […]
- Accountants – how to really upset your client! (1 of 2)May 19, 2016 - 1:09 am
Recently I had a coffee with a friend of mine who happens to be a CFO of a big law firm in Australia. As always to protect the innocent let’s call my friend Jeremy as in Jeremy Irons. Jeremy had been unhappy with the accounting firm he was using for the last couple of years. […]
- Are you trustworthy?May 12, 2016 - 12:44 am
Recently I was watching a TED video. If you’re not familiar with TED you’re missing out. TED is a not-for-profit group running a series of live and online events with the purpose of providing a forum to ideas worth spreading. TED has been in operation since 1984. TED conferences bring together the world’s most fascinating […]
- Are you able to have a conversation?November 13, 2015 - 7:09 am
Are you an accountant that can easily have a conversation with anyone? I hope for your own sake that you are. In working with accounting firms and individual professionals for many years, I have been somewhat surprised to learn a few things about Partners and staff. The one thing that I have uncovered is that […]
- What if Einstein was an accountant?November 6, 2015 - 7:49 am
Come on – admit it. Einstein the accountant? – that would be one interesting situation. What if Einstein was an accountant rather than a physicist? Would the accounting profession be different than it is today? In my humble opinion the profession would be different for one very important reason. Einstein was smart enough to realise […]