The latest offering from WDCRW? series – What Do Accounting Clients Really Want? – gives you the necessary insights to better understand the mindset, motivations and expectations of people who buy accounting services for their businesses.
Wow! Its been a couple of months since my last post. Not much in the way of excuses but I can at least say I’ve been working on my latest book The New Trusted Adviser to be published by Thomson Reuters in a few weeks time. This book is definitely not an update of that […]
I’ve been a subscriber to the BRW magazine off and on for many, many years. I was a little saddened to see their paper version stop production recently after 32 years of circulation but as our French friends say – ça la vie. Earlier today BRW magazine published a most excellent article of what Dr George […]
Just for a moment forget about the big strategies, the fancy marketing campaign and the impressive training & development programs you have planned for 2014. How are you doing at the small things? Here is a checklist you might like to use so you don’t forget the small things. That aren’t in any specific order […]
Are you an accountant that can easily have a conversation with anyone? I hope for your own sake that you are. In working with accounting firms and individual professionals for many years, I have been somewhat surprised to learn a few things about Partners and staff. The one thing that I have uncovered is that […]
Come on – admit it. Einstein the accountant? – that would be one interesting situation. What if Einstein was an accountant rather than a physicist? Would the accounting profession be different than it is today? In my humble opinion the profession would be different for one very important reason. Einstein was smart enough to realise […]