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	<title>What do Clients Really Want?</title>
	<link>http://whatdoclientsreallywant.com</link>
	<description>Helping accountants better understand clients</description>
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		<title>Accountants &#8211; this video will help you win more business!</title>
		<description><![CDATA[This will more than likely be the shortest post I have ever posted! Go to the link below. Watch the video right through. Then think about how the lessons &#38; exercises suggested by Professor Amy Cuddy of Harvard University apply to you &#8230; <a href="http://whatdoclientsreallywant.com/accountants-this-video-will-help-you-win-more-business/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://whatdoclientsreallywant.com/accountants-this-video-will-help-you-win-more-business/</link>
			</item>
	<item>
		<title>Marketing tips for accountants (3 of 3)</title>
		<description><![CDATA[Here is the last installment of this 3 post series on marketing tips by Harry Kafka @ HDK Consultants. How do you get prospects interested in changing over to your accounting services? Let me dispense of a myth first: You don&#8217;t &#8230; <a href="http://whatdoclientsreallywant.com/marketing-tips-for-accountants-3-of-3/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://whatdoclientsreallywant.com/marketing-tips-for-accountants-3-of-3/</link>
			</item>
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		<title>Marketing tips for accountants (2 of 3)</title>
		<description><![CDATA[Following on from the last post, here is a continuation of the article by Harry Kafka @ HDK Consultants. WHY THEY DON&#8217;T CHANGE ACCOUNTANTS? As things stand, the &#8220;negative ignorance&#8221; out there about accounting ensures that business owners do NOT &#8230; <a href="http://whatdoclientsreallywant.com/marketing-tips-for-accountants-2-of-3/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://whatdoclientsreallywant.com/marketing-tips-for-accountants-2-of-3/</link>
			</item>
	<item>
		<title>Marketing tips for accountants (1 of 3)</title>
		<description><![CDATA[I was doing some research on the web a while back  and came across some excellent material put out by a group called HDK Consultants in the UK. Here is what I found &#8211; its is definitely a worthwhile read! &#8230; <a href="http://whatdoclientsreallywant.com/marketing-tips-for-accountants-1-of-3/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://whatdoclientsreallywant.com/marketing-tips-for-accountants-1-of-3/</link>
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		<title>Accountants &#8211; don&#8217;t judge a book by it&#8217;s cover!</title>
		<description><![CDATA[Cliche’s are cliches because they are often true. This is certainly the case with the old saying “you can’t judge a book by it’s cover” Many years ago I knew about a local businessman who over the course of 30+ years &#8230; <a href="http://whatdoclientsreallywant.com/accountants-dont-judge-a-book-by-its-cover/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://whatdoclientsreallywant.com/accountants-dont-judge-a-book-by-its-cover/</link>
			</item>
	<item>
		<title>Are accountants boring?</title>
		<description><![CDATA[When the word accountant is uttered at a dinner party it is usually followed by glassy eyes and the sincere attempt to repress a yawn by everyone in attendance. To many accountant = boring. Here is an article from our &#8230; <a href="http://whatdoclientsreallywant.com/are-accountants-boring/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://whatdoclientsreallywant.com/are-accountants-boring/</link>
			</item>
	<item>
		<title>Accountants = idea generators?</title>
		<description><![CDATA[Sorry everyone &#8211; didn&#8217;t blog last week! So here we go &#8230; A while ago I was having lunch with a client of mine who had recently joined a 2nd-tier accounting firm having left one of the Big 4 for &#8230; <a href="http://whatdoclientsreallywant.com/accountants-idea-generators/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://whatdoclientsreallywant.com/accountants-idea-generators/</link>
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		<title>As an accountant are you a hedgehog or a fox? (part 2 of 2)</title>
		<description><![CDATA[Following on from the last post. Here is an alternate perspective on the question is it better to be a hedgehog or a fox? For the professional accounting adviser &#8211; is it better to be a a fox? Here is &#8230; <a href="http://whatdoclientsreallywant.com/as-an-accountant-are-you-a-hedgehog-or-a-fox-part-2-of-2-2/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://whatdoclientsreallywant.com/as-an-accountant-are-you-a-hedgehog-or-a-fox-part-2-of-2-2/</link>
			</item>
	<item>
		<title>As an accountant are you a hedgehog or a fox? (part 2 of 2)</title>
		<description><![CDATA[Following on from the last post. Here is an alternate perspective on the question is it better to be a hedgehog or a fox? For the professional accounting adviser &#8211; is it better to be a a fox? Here is &#8230; <a href="http://whatdoclientsreallywant.com/as-an-accountant-are-you-a-hedgehog-or-a-fox-part-2-of-2/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://whatdoclientsreallywant.com/as-an-accountant-are-you-a-hedgehog-or-a-fox-part-2-of-2/</link>
			</item>
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		<title>As an accountant are you a hedgehog or a fox? (part 1 of 2)</title>
		<description><![CDATA[The web is an amazing thing – the largest most dynamic library human kind has ever known. I was listening to a podcast recently and came across to a reference I had never heard before – something about a hedgehog &#8230; <a href="http://whatdoclientsreallywant.com/as-an-accountant-are-you-a-hedgehog-or-a-fox-part-1-of-2/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://whatdoclientsreallywant.com/as-an-accountant-are-you-a-hedgehog-or-a-fox-part-1-of-2/</link>
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