Cliche’s are cliches because they are often true. This is certainly the case with the old saying “you can’t judge a book by it’s cover”
Many years ago I knew about a local businessman who over the course of 30+ years had built up a very successful waste management business specialising in sewerage and grease traps. To protect the innocent we will give this chap a code name – lets call him Norm.
Norm, with complete respect, looked every bit the quintessential garbage man. He was in his late fifties, had a pot belly, wore a blue singlet, shorts and work boots. Given the type of work Norm did every day he looked dirty and had a certain aroma around him. Norm didn’t care – he was a successful guy building a business that had made him wealthy. He just didn’t look or smell successful!
One day, Norm, driving through the Sydney CBD in the old beat up Dodge truck he usually drove, stopped outside a Rolls Royce dealership. Somehow he managed to get a parking right in front of the show room so the sales and support staff inside saw exactly what Norm was driving and as he walked through the big glass doors, what he looked like.
Norm walked up to one of the cars on the floor, opened the door and stuck his head in to have a look. He then closed the door, took a couple of paces towards the front of the car and kicked the drivers-side tyre and called out to the small group of sales people gathered on the other side of the showroom and said, “Hey … how much do you want for this piece of sh**t?!”
One of the senior managers quickly walked over and said to Norm, “Sir, I think you are in the wrong place. Why don’t you leave?” I wasn’t there of course but I can just imagine the snooty tone of the request.
“No mate, mate … you’ve got it wrong. I want to buy one of these cars. How much are they and do you have them in stock or do I have to wait?”
“Sir, you are in the wrong place. Please leave.” came the reply.
Norm tried a couple of more times to set the manager straight, but was told in no uncertain terms that the police would be called immediately if he didn’t leave.
With a few well placed expletives, Norm left … very angry and embarrassed.
Fast forward 4 weeks …
Norm, still wearing his usual work gear (although it was nice and clean) drove past the Rolls Royce dealership, parked his new car, close to the same spot he had parked a month earlier, walked up to the showroom and called out seeing the guy who had asked him to leave.
“Mate … you should have listened to me and not make f***ing stupid assumptions. You could have got a nice commission cheque from your boss. Mate … you are a big d**kh**d!”
The manager, speechless, watched Norm leave the showroom, go back to his car, jump in and drive off. Norm had changed his old Dodge ute for a brand new top-of-the-range Bentley that he bought and had freighted from a dealer in Melbourne.
The bottom line of this story is to never assume the quality of a prospective client until you ask some questions and get to know them!
See you next post,