It has finally arrived!

Well its only taken 8 months of hard work – phone calls, emails, meetings, more meetings, drafting, editing, redrafting, even more meetings and most of all praying –  yet in spite of all that effort the book “What do Accounting Clients Really Want?” has finally arrived!

We had a lunch to celebrate the book during the week kindly hosted by one my clients, PwC. The majority of the Sydney-based interviewees for the book were in attendance along with senior representatives from the publisher Thomson Reuters and selected special partners from PwC.

One of the CFOs who attended, Kate Malov of CargoWise, sent me an email the day after the lunch with some great encouragement. Here it is (used with Kate’s permission of course)

Hi James,

Just wanted to say thank you very much for the fantastic lunch yesterday and the book as well! It looks great and is a must read for everyone in the professional services industry in my opinion. Our <CFOs> life would be so much better if they all followed the principles in the book. And this especially applies to the younger generation of auditors and accountants. As was pointed out yesterday, partners often have a gut feel for a lot of these things through their years of experience, whereas the younger auditors/accountants are usually the ones guilty of not following these principles – don’t listen, etc. So they should be making this book a mandatory reading in their grad programs.

Kind Regards,

Kate Malov
CFO, CargoWise

Now it that remains is for me and Thomson Reuters to get the word out!

Thanks for reading

All my best,