The senior consultant replied, “Well, it’s not just a to-do list, John. It’s more about the relationship that you have with your executives around that list. It’s really important that you do it on a weekly basis and for the things that they don’t get done, they put it on the list for the folloing week, and so on.”
So John said, “Okay, I’ll try it.” And John asked, “Well …what do I owe you?”
Now, given that this guy was only really speaking to John for about thirty or so minutes (not even an hour) the senior consultant said, “Give it a go for three months, okay? You do it for three months and you send me a cheque with what you think it’s worth.”
The three months came and went and this consultant checked the mail one day and he got a check fromJjohn. What do you think he was paid for a 30 minute chat? $500, $1,000? The CEO sent him a check for $200,000! The moral of this story is that this guy had asked the CEO to pay him on the basis of the worth or put another way the value. The simple advice had indeed revolutionised his executive team and it was worth $200,000 to him. The $200,000 wasn’t reflective of the time or even the advice that the consultant had provided this chap. What it was, was a recognition and an indicator of value that was generated by that advice, especially when the advice was exceuted.
It’s an extreme example, but a great example of changing one’s mindset around fees. It’s not so much about the time you put in or even the advice you give. It’s more about the value and the contribution that has been generated by that advice or by that piece of work. Don’t forget that. Your help is often more valuable than you think!
Until next time,