Use small words please – part 1 of 2

My father is a self-made man. He has been self-employed for over 40 years. He left school at the age of 12 to help his parents with their small business. Without putting too fine a point on it my father looks like Fred Flinstone. To make matters worse he has a friend that looks like Barney Rubble! (hand on heart I’m telling the truth)

In the last few years my father has had to (along with my mother) get advice from accountants, lawyers and financial planners in setting up a self-managed super fund and make investments in the share market, managed funds and the like.

Although my dad had to leave school early and didn’t have the opportunity to pursue higher education, he is an incredibly smart guy with a sharp commercial acumen. He has been successful, not just in a  material sense, but has been married for close to 50 years and is a wonderful husband & father. I’m very proud of him to say the very least.

In the last few years dad has asked me to go along with him to all manner of meetings with advisors to help him with his financial affairs.

My dad and I are not stupid. We understand most things when they are presented to us. I tell you the truth … we were struggling to understand the flow of jargon & technical language that came from the mouths of the people we met with. We would often leave the meeting more confused than when we came.

Isn’t the objective of an advisor to clarify, present options and provide direction to their clients?

In the next post I’ll share with you a great way to communicate more effectively with your clients and win hearts & minds doing it!

All my best,

James