I’m reading a great book at the moment called The Presentation Secrets of Steve Jobs by Carmine Gallo. I had never heard of this chap before – Carmine that is; every man and his dog has heard of Steve Jobs! The book is not authorised or written by Jobs in any way but it is a great read. Carmine has systematically unpacked the way Steve designs, builds and delivers his presentations. I’m finding it really useful.
Here is a little about the book. By the way …
Apple co-founder Steve Jobs is the world’s most astonishing presenter. He electrifies his audiences with incomparable style and showmanship. He doesn’t just convey information. Instead, he tells a story, paints a picture, and shares a vision. He offers his audience a transformative experience that is unique, inspiring and unforgettable.
Now you can learn the exact techniques that have made Jobs the most captivating communicator on the world stage. In The Presentation Secrets of Steve Jobs; How to be Insanely Great in Front of Any Audience, communications coach Carmine Gallo has mapped out a ready-to-use framework to help you plan, deliver and refine the best presentation of your life.
You will learn how to:
- Create an inspiring brand story
- Answer the one question that matters most
- Paint a specific, memorable and consistent vision
- Make numbers meaningful
- Deliver unforgettable moments
- Build visually engaging slides
- Master stage presence
- Rehearse effectively
So what this got to do with accountants and their clients? – Lots.
There is a great quote by the hugely famous management thinker & author Peter Drucker:
As soon as you move one step from the bottom, your effectiveness depends on your ability to reach others through the spoken and written word.
As accountants, your impact on current clients and winning business from prospective clients depends on your ability to communicate. You may not reach the dizzying heights of Steve Jobs, but I’m sure you, like all of us, can improve!
See you next post.