With the recent global financial crisis, the professional financial planning market within Australia has changed significantly. With the market becoming more regulated and competitive than ever, clients expect more from their advisers to not only guide them through the complexity of investment and risk products but to help protect and grow their financial wealth through quality and professional advice. Never before have financial planners been in a position to make a real and lasting difference for their existing and prospective clients.
What do Financial Planning Clients really want? gives advisers the necessary insights to better understand the mindset, motivations and expectations of people who have never used, used once or have an ongoing relationship with a financial planner.
Through a series of 20 interviews I asked questions like:
• What do you think a financial planner does?
• Was your financial planner experience different to what you were expecting?
• When it comes to choosing a financial planner, are age and/or gender important?
• If you were to use a financial planner, what are the things you would look for?
The interviews were conducted with real people from all around Australia. Their names were changed to protect their identity, but they gave me their frank and open thoughts on financial planners and the industry.
The survival of financial planning firms will lie in the ability of their advisers to initiate and build long-term relationships with their clients. It is the professionalism and strength of these relationships that translates to the competitive advantage gained for the firm and its long-term business prospects.
See you next post.